OREANDA-NEWS. February 12, 2016. Nissan North America, Inc. is proud to announce a multi-year partnership with the Federaci?n Mexicana de F?tbol, the national governing body for the sport of soccer in Mexico, and Univision Deportes. The sponsorship designates Nissan as the Official Automotive Partner of the Mexican National Team's annual U.S. tour.

Nissan will officially kick off its partnership tonight at Mexico's game versus Senegal at Marlins Park in Miami, Florida. Fans attending the game can expect to see Nissan's presence throughout the stadium.

As a part of the agreement, Nissan and Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI) that includes UDN, the No. 1 Spanish-language sports network, will host the "Legends Lounge Player of the Year" program featuring former Mexican National Team legends Oswaldo Sanchez and Pavel Pardo, alongside Univision Deportes talent. In and around each tour match, the panel will analyze which players are leading contenders to win the coveted title of Mexican National Team Player of the Year, as well as feature game highlights on the "Legends Lounge," a digital hub on UnivisionDeportes.com. The partnership will also include a presence at Premios Univision Deportes in December.

"Hispanics have been fueling our growth this past year, and we recognize our engagement with Latinos as a driving force for our success," said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America, Inc. "Nissan's marketing strategy is about leveraging cultural moments, and we wanted to go big and provide Mexican National Team fans an opportunity to access their favorite team. Through our shared love for the game, we look forward to continue developing authentic relationships with fans whose passion for f?tbol is undeniable."

Nissan is among the top three automakers for U.S. Hispanics, with the Nissan Rogue as the number two selling compact SUV among Mexican-Americans and number three for all U.S. Hispanics.

Soccer in the Latin community continues to be a core passion point among Hispanics. According to the Pew Research Center, 65 percent of the 56.7 million Hispanics in the United States are Mexican-American, of which 35 million are Mexican National Team fans.

In its 14th edition, the Annual Mexican National Team U.S. Tour matches have become one of the most popular events in the sport, with an average of more than 50,000 fans per game. With nearly 70 games played since 2002 as part of the Tour, the Mexican National Team has been able to use the matches not only as a way to prepare for important competitions like the FIFA World Cup and CONCACAF Gold Cup, but also to reach their fervent fan base across North America.

Throughout the year, the Legends Lounge will live on UnivisionDeportes.com and act as the central communication hub for content related to the program. Fans are welcome to follow the conversation via Nissan's media channels @NissanEspanol, Nissan Espa?ol and NissanNews.com.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history.

For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

About Univision Deportes
Univision Deportes is the multimedia sports division of Univision Communications Inc. (UCI) and includes UDN, the No. 1 Spanish-language sports network in the U.S. Univision Deportes' portfolio of rights includes 11 of the 18 teams in Liga MX, the Mexican National Team, the U.S. Men's & Women's National Teams, Major League Soccer, Copa MX, Copa Centroamericana, Copa Am?rica Centenario 2016, CONCACAF Gold Cup, CONCACAF Champions League, international friendlies, select matches from Liga de Ascenso in Mexico, Portuguese First Division, Dutch First Division, FC Barcelona TV and Bayern Munich TV, Mexico's Campe?n de Campeones and S?perCopa, and Formula 1. Univision Deportes is also the exclusive home to shows such as Premios Univision Deportes, Solo Boxeo, Zona NBA, Republica Deportiva and Contacto Deportivo, the highest-rated Spanish-language sports studio show in the U.S., and delivers comprehensive coverage across platforms on all the latest from the NBA, NFL, MLB, and world of boxing.