Princess Cruises Debuts New Livery Design on Majestic Princess
One of the most
recognized brand logos in cruising; the design symbolizes the smooth and
flowing gracefulness of ocean waves and represents the excitement and adventure
of discovering the best the world has to offer on a Princess cruise vacation.
The modern, sophisticated-look is designed to reinforce the premium experience
of Princess Cruises, recognized around the world as a destination leader.
“For nearly half a
century our Princess logo has represented the adventure of cruise travel around
the globe,” said Jan Swartz, Princess Cruises president. “Now our ships
sail to more than 360 ports of call worldwide and will be instantly recognized
from afar. As the very first cruise ship built for China, we take great pride
that Majestic Princess is our first ship to proudly display our new livery design.”
Also today, Majestic
Princess reached a significant construction milestone when the Princess Cruises
vessel “floated out” in its building dock at the Fincantieri shipyard in
Monfalcone, Italy. The occasion was marked by a traditional ceremony as the
ship met ocean water for the first time.
Following the
Italian shipyard’s custom, the float out of a ship begins when a “madrina,” or
godmother, cuts the cord that signals the flow of sea water into the ship’s
building dock. Executive Vice President of Fleet Operations Keith Taylor and
recently appointed Majestic Princess Captain Dino Sagani represented Princess
Cruises at the ceremony. Captain Sagani’s mother, Graziella Sagani, served as
the ship’s “madrina.”
Majestic
Princess will offer many of the same special features as Royal
Princess and Regal
Princess, which have been so well-received. These include a dramatic
multi-story atrium serving as the social hub of the ship; an over-the-ocean
SeaWalk, a top-deck glass-bottomed walkway extending 28 feet beyond the edge of
the ship; the Princess Live! interactive studio; and a special Chef’s Table
Lumiere, a private dining experience that surrounds diners in a curtain of
light.
As the first
cruise ship built and designed specifically for the China market, Majestic
Princess will also feature a number of new venues and experiences created for
that market, the details of which will be revealed in the coming months.
Majestic Princess
will home-port in Shanghai and carry 3,560 guests.
Additional
information about Princess Cruises is available through a professional travel
consultant, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the
company's website at princess.com.
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