KIA remains the leader among foreign cars in January
OREANDA-NEWS. Russian dealers of KIA sold 9049 cars in January, which is less by 20.2% than a year ago. As the press-service of KIA Motors Rus informed, it has allowed the brand to keep a leading position among foreign brands, represented in Russia. The market share of KIA in Russia continued to grow and it reached 11% in January of 2016.
The absolute leader in sales in the model range of KIA is Rio – the last month, sales of this model were 3,553 units, which is less by 31.4% compared to the last year. Increased demand was noted for the KIA Sportage: car buyers received 2407 cars. It allowed Sportage not only to take the second place in terms of sales in the whole line of KIA in Russia, but also to demonstrate the better result by 55.6% than in January of 2015. The January sales results of KIA Sportage surpassed the sales of this model in any of the individual months of 2015. The third place by popularity in Russia was occupied by the family KIA cee'd (five-door hatchback cee'd, three-door pro_cee'd, estate car cee'd_sw and sporting version cee'd GT and pro_cee'd GT). This model of C-segment was chosen by 1196 customers (-8.1%). Also the top-five of the most popular models in January included a mid-size crossover KIA Sorento (442 units, -72%) and sedan KIA Cerato (431 units, -17.9%).
In addition to the Sportage model, positive dynamics for the last year was demonstrated by the continued to strengthen its position business sedan KIA Optima (318 units, + 6%) and full-size frame SUV KIA Mohave (39 units, + 5.4%). KIA Sorento Prime is gaining popularity, Russian sales of which started in July of the last year. January, during which it was sold 146 cars of this model, was the second by sales volume month since the launch of a new flagship crossover in the Russian market.
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