OREANDA-NEWS. NTT DOCOMO, INC. announced today that a further 11 brands will participate in its joint program to offer benefits tailored to overseas visitors in Japan, effective February 5. Also, one more mobile operator will soon become a partner in the initiative.

Under the program, special deals at specific shops and websites are offered to customers who roam on the DOCOMO mobile network while in Japan. Customers can access the deals via their mobile phone.

In addition to Japan-based tax-free retailer Laox, which has been partnering with DOCOMO since July 2015, customers will now be able to get special deals at Mitsui Outlet Park, LaLaport shopping malls, the COREDO shopping mall, the Nihonbashi Mitsui Tower shopping mall, Megane Ichiba eyewear shops, ALOOK eyewear shops, MUJI shops, Daimaru department stores, and Matsuzakaya department stores, as well as coupon websites Hot Pepper Beauty and Hot Pepper Gourmet.

Customers from 3 Hong Kong will soon be able to receive the special deals, bringing the number of partner mobile operators up to four. DOCOMO has been partnering with China Mobile Communications Corporation since October 1, 2015, KT Corporation3 since December 18, 2015, and Far Eastone Telecommunications Co., Ltd. since February 1, 2016.

Under its +d (pronounced "plus d") initiative to intensify efforts to share its extensive business assets with partner companies, DOCOMO will continue to strengthen support for foreign visitors. Going forward, the company plans to add even more partner enterprises and mobile operators to expand this innovative benefit program to more visitors.

About NTT DOCOMO

NTT DOCOMO provides innovative, convenient and secure mobile services that enable smarter living for each customer. The company serves over 69 million mobile customers in Japan via advanced wireless networks, including a nationwide LTE network and one of the world's most progressive LTE-Advanced networks. DOCOMO is a leading developer of a 5G network that it plans to deploy by 2020, as well as network function virtualization (NFV), NFC infrastructure and services, emerging IoT solutions, and more. Outside Japan, the company is providing technical and operational expertise to seven mobile operators and other partner companies, and is contributing to the global standardization of all-new mobile technologies. DOCOMO is listed on stock exchanges in Tokyo (9437) and New York (DCM).