OREANDA-NEWS. February 05, 2016. Albertsons Companies announced today that Tamara Pattison has been named Senior Vice President of Digital Marketing & eCommerce, which includes all aspects of Shopper Marketing, Digital Marketing, Loyalty & Rewards, and eCommerce.

Pattison, who most recently served the company as Group Vice President of Digital, Loyalty and Customer Analytics, has been with the company for 10 years, honing skills gathered in marketing, product development and consumer shopping trends at Yahoo, DemandTec Corporation and PriceWaterhouseCoopers to name a few. She began her career at Safeway in 2006 as the Director of Product Management on the eCommerce team, and was promoted to Group Director of Loyalty Product Management in 2011 to develop the digital execution for the just for U initiative. In 2013, she was promoted to Vice President of Product Management for Loyalty, leading loyalty product and program strategy for two years prior to the merger with Albertsons.

“While retail has always moved fast, today’s landscape of digital media and customer preferences is evolving at a particularly phenomenal pace.  The ability to interpret and predict trends is no longer a periodic practice. It’s day by day,” said Shane Sampson, Executive Vice President and Chief Marketing & Merchandising Officer. “We must be nimble to stay in front, and Tamara has already proven herself to be one of the best in the industry. Her background in shopping trends and loyalty make her uniquely qualified to position us as a leader in digital marketing and eCommerce.”

Pattison will office out of Pleasanton, CA.

About Albertsons Companies

Albertsons Companies is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale. We operate stores across 36 states and the District of Columbia under 18 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market and Carrs.