Wix.com Unveils Its StartStunning Super Bowl Commercial Online
Wix’s spot features characters from DreamWorks Animation’s Kung Fu Panda 3
As part of its #StartStunning campaign, the web development platform has released multiple funny, made-for-web teasers showing the characters testing “out-of-the-box” marketing tactics that business owners may think are essential for promoting their ventures. The Super Bowl commercial, and all other campaign materials, have been developed in collaboration with DreamWorks Animation. Watch the commercial here: https://youtu.be/7jIA3eFtSOM
“For our second Super Bowl appearance we went for a direct message: the first step to a successful business is to create a stunning website. With Wix, regardless of size or advertising budget, everyone can tell their own story,” said
Omer Shai, Wix.com’s CMO. “We wanted a spot that will resonate with the tens of millions of people who will see it. And how better than to give a nod to iconic Super Bowl commercials within our own ad.”
“One realizes how iconic Old Spice marketing creative has become when you see Po from Kung Fu Panda 3 take on the manly Old Spice guy persona from our timeless ‘The Man Your Man Could Smell Like’ spot,” said Janine Miletic, Old Spice Brand Director at Procter & Gamble. “We’re truly honored to be included in Wix’s tribute to memorable Super Bowl commercials this year.”
Coming off the heels of last year’s successful #ItsThatEasy campaign, Wix’s repeat-performance at the Super Bowl is part of a continued strategy to position the company as the leading platform for creating, managing and growing a business online.
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App Market enable users to build and manage a fully integrated and dynamic digital presence. Wix's headquarters are in
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