OREANDA-NEWS. Today, Time Inc. (NYSE:TIME) launches Motto, a new site from the editors of Time aimed at millennial women who are interested in advancing their careers and living more meaningful lives.

Motto draws on the expertise of Time journalists and the brand’s diverse network of influential contributors, who will offer advice on careers, balance and tactics that have helped make them successful. Some of Motto's first boldface contributors include President Barack Obama, Lena Dunham, Shonda Rhimes, Jenna Lyons, Jorge Ramos, Megyn Kelly, Gina Rodriguez, Ivanka Trump, Marie Kondo, Tony Fadell, Ina Garten and John Green, among dozens of others.

Self-improvement and productivity content has been some of Time’s most successful over the last two years, and millennial compose nearly half of Time’s digital audience (comScore).

The site is led by Time Inc.'s Editorial Director of Audience Strategy Callie Schweitzer, who will serve as the Editorial Director of Motto. The site will be mobile-first and driven by social media.

Motto's tagline is "words to live by" and the site is organized in three categories: work, play and live. Along with the many contributions from influential people, the site will include original reporting by Time journalists, interactive features created together with Time Labs, robust video programming and additional contributions from writers around the world. Select Motto content will be shared by Time.com and with other brands within Time Inc., including People, Real Simple, Health, Fortune, Money and more. Motto will be promoted across all of Time’s social platforms, which have more than 30 million followers. Readers can also navigate to Motto from the menu navigation in the upper left corner of Time.com.

ABOUT TIME INC.
Time Inc. (NYSE:TIME) is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 140 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, and Southern Living, as well as more than 50 diverse titles in the United Kingdom.