OREANDA-NEWS. Nielsen and RB (formerly Reckitt Benckiser) announced today that Nielsen will be the company's global measurement provider for retail and consumer information.  Powered by a strong technology foundation, Nielsen will provide measurement and marketing analytics with a focus on RB's Powerbrands and Powermarkets within the Health, Hygiene and Home categories to enable RB to deliver on their outperformance goals.

The two companies have formed a significant new alliance where Nielsen will seamlessly support RB's strategy of driving faster growth through the use of data and analytics in their priority businesses around the world. With this new agreement, RB will have the tools to push for more accurate accountability of their marketing dollars in this increasingly digital, and personalized marketing world. Nielsen will bring its advances in technology and new measurement methodologies to support RB's business imperatives, helping deliver on their outperformance goals and ensuring RB stays at the cutting edge of measuring growth markets and channels.

"We will use data and analytics to improve efficiency and effectiveness as we meet our goal to outperform the market," said Laurent Faracci, Senior Vice President GMDx (Global Marketing & Digital Excellence), RB.  "RB operates as a global organization and Nielsen is able to help us, while investing in the markets and capabilities that are key to our future. We are especially excited about the opportunity to work with Nielsen on shaping the future of how the industry is enabled by Big Data."

"RB has been an important client of ours for many years," said John Lewis, President, Nielsen. "We are thrilled to take our relationship to this next level, including adding the US market and many other new services to the relationship. We intend to help fuel their success, and meeting their needs will make us a better company for the long-term.  As we both pursue an ambitious digital agenda, we will together push the boundaries of using data and technology to deliver faster, better decisions."

RB (formerly called Reckitt Benckiser) is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.

Inspired by a purpose to deliver innovative solutions for healthier lives and happier homes, RB is in the top 20 companies listed on the London Stock Exchange. We are the global No 1 or No 2 in the majority of our fast-growing categories, driven by an exceptional focus on innovation. Our health, hygiene and home portfolio is led by our global Powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French's. Our Powerbrands represent 80% of net revenue.

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world's population.