OREANDA-NEWS. February 01, 2016. “Manufacturers will need to differentiate by integrating capabilities around social, mobile, analytics and cloud (SMAC),” says Prasad Satyavolu. “Through the development of innovative electronic control systems, sensors including cameras, telematics capabilities and infotainment systems, manufacturers have to stand out from the crowd by delivering a proposition that offers new choices and value to customers while keeping them safe.”

Computer Business Review writes, “As 20 million fully autonomous or self-driving vehicles take to the road over the next decade, software giants tap into apps chase. The on-screen battle between Google and Apple is set to intensify as the connected car infotainment system market booms…The use of infotainment systems and the creation of in-vehicle applications are a key differentiator for both car manufacturers and IT companies. However, in order for manufacturers to succeed, alongside with the companies like Google and Apple, they will need to work all together to develop bespoke products tailored to the users' needs.”