AT&T Mexico Reports Progress in 2015

OREANDA-NEWS. January 29, 2016. AT&T¹ is bringing 4G LTE to Mexico and reported today that its next-generation, high-speed mobile internet now covers 44 million people in 41 cities across the country.

“Our 4G LTE network now allows one-third of the Mexican population to unleash the potential of their smartphones like never before,” said Thaddeus Arroyo, CEO, AT&T in Mexico. “We expect this new network will also help drive industrial and business development throughout Mexico.”

And customer response has been positive. AT&T reported 593,000 wireless net customer additions in the fourth quarter of 2015.

Since expanding its wireless business to Mexico in January 2015, AT&T has made significant network investments and offered simple and transparent plans and offers, while also beginning efforts to significantly improve the customer experience. Some of the company’s 2015 accomplishments include:

• A commitment to invest \\$3 billion dollars from 2015 to 2018 to deploy a high-speed mobile network, in addition to the \\$4.4 billion dollars AT&T already invested to acquire Iusacell and Nextel Mexico. 

• By the end of 2015, AT&T made its 4G LTE network available to 44 million Mexicans, out of a population of 120 million. The company launched its 4G LTE network service in Guadalajara, Jalisco and Monterrey, Nuevo L?on in the fourth quarter of last year – and is strengthening its current 4G LTE network coverage in Mexico City. AT&T expects its 4G LTE mobile network will be available to 75 million people by the end of this year and 100 million people by the end of 2018.
• The company’s progress in delivering its 4G LTE network, along with the new “AT&T Unidos” plans, which were announced in August 2015, are enhancing competition in the industry. The company is committed to offering customers better options with simple and transparent plans that include more data, unlimited calls and text messages, and unlimited social networks, with the freedom of using those benefits automatically in the United States and Canada at no additional cost.

• AT&T opened more than 950 new points-of-sale throughout the country in 2015 and introduced the AT&T brand in 32 cities. The transformation of the stores is not only about changes in colors and the corporate identity. AT&T is also beginning a journey to promote a new service excellence standard with the internal launch of “Our Promise” last summer.
  
• In October 2015, AT&T announced the “It Can Wait” campaign, in collaboration with the Government of Mexico City. The campaign calls on drivers across the country to keep their eyes on the road, not on their phones. AT&T plans to launch “It Can Wait” in other major cities during 2016.
  
• AT&T Mexico is strongly committed to its employees. In September 2015, AT&T introduced the “Women in Action” program – Mexico’s chapter of the employee resource group “Women of AT&T” – which promotes the participation of women in the corporate environment. Today, women hold 33% of leadership positions in the company’s Mexico operations, up from 10% when the company began its operations in Mexico last year. As a result of these efforts and other key HR initiatives, the company received the certification from the Great Place To Work® (GPTW) Institute in Mexico in December 2015.