OREANDA-NEWS. January 28, 2016. The Persil ProClean spot will feature the brand’s stain-fighting Super Hero, “The Professional,” which will air in the game on February 7th, 2016. In anticipation of the commercial debut on game day, Persil ProClean has released a prologue that can be viewed here.

Persil ProClean has only been available to U.S. consumers since early 2015, but the Persil brand has been globally renowned for over a century. First launched in Germany in 1907 and now sold in over 60 countries across 5 continents, Persil brings new global premium detergent technology to the U.S. Persil ProClean’s exceptional stain-fighting, whitening, and freshness have translated into impressive repeat-purchase rates, showing that once consumers try it, they love it.

The investment in a Super Bowl ad within the first year of Persil ProClean being in market shows Henkel’s commitment to the success of the brand. “Persil ProClean might be a new player in the U.S. Market, but Persil ProClean means business and is here to stay,” says Andreas Hartleb, Senior Vice President & General Manager of the Laundry & Home Care business unit in the United States. “A Super Bowl commercial comes with a hefty price tag but there is no better time or audience than the Super Bowl and its 100 million+ viewers to build brand awareness. For those consumers who haven’t yet heard about the brand – Persil is ready for its big debut!”