OREANDA-NEWS. January 28, 2016. Ethan Allen (NYSE:ETH), America’s classic design brand for 83 years, this week is launching a specialty online store at shopmyexchange.com, a members-only website dedicated to ensuring active and retired soldiers, airmen, and their families have access to U.S. goods and services, wherever they serve or live. 

The Army & Air Force Exchange Service (“The Exchange”) is the oldest and largest of the Department of Defense exchange services. At war and in peacetime, The Exchange provides military personnel with the services and merchandise they need to make their lives more comfortable.

Through the operation of department stores, convenience stores, restaurants, movie theaters, and shopmyexchange.com, The Exchange also funds services and support for family members and troops back home.

“The Exchange has proudly served America’s armed forces since 1895,” says Ethan Allen Chairman, President and CEO

Farooq Kathwari. “We are proud to bring our iconic products to such a heroic group of men and women.”

Those looking for furniture and d?cor will find Ethan Allen listed under “Home & Appliances” on The Exchange website. The Ethan Allen link will lead shoppers to a newly launched dedicated Ethan Allen specialty website where they will discover everything they need to beautifully furnish their homes. Products will be delivered through Ethan Allen’s North American premier in-home delivery logistics network.

As a featured brand, Ethan Allen will also be promoted on The Exchange website through a series of high-profile banner ads.

Adds Mr. Kathwari, “We are pleased to collaborate with the Army and Air Force Exchange to bring our products and services to members of the American military and their families.”