OREANDA-NEWS. Purplebricks Group plc (AIM: PURP) ("Purplebricks"), the hybrid estate agent providing a new way to buy, sell or let property, is pleased to announce that it has been named in Bloomberg's inaugural Business Innovator's List, released today at 06:00, as one of the breakthrough businesses disrupting the way people live, work and think in the UK.

An expert judging panel convened by Bloomberg, comprising leaders of finance, technology, social enterprise and fast growth sectors, judged a comprehensive collection of 100 of the UK's most disruptive companies and selected Purplebricks for inclusion in the final list. Judges included:

·     Saul Klein, Founding Partner, Localglobe

·     Lisa Smosarski, Founder and Editor, Stylist magazine

·     Rohan Silva, Founder and CEO, Second Home

·     Eric van der Kleij, Managing Director, ENTIQ

·     Matthew Taylor, Chief Executive, Royal Society of Arts, Manufactures and Commerce

·     Gi Fernando, Founder, Freeformers

·     Sam Smith, Founder and CEO, finnCap

·     Claire Braithwaite, Former Head, Tech North

·     Giles Andrews, Co-founder and Executive Chairman of Zopa

·     Manish Madhvani, Co-founder and Managing Partner, GP Bullhound

·     Nate Lanxon, Head of European Technology Editorial, Bloomberg

Michael Bruce, CEO and Founder of Purplebricks, commented:

"We are delighted to have been recognised by Bloomberg as an Innovator in the real estate industry.

"Our compelling proposition of personalised, high quality service and affordable fees provides the best of both worlds, resonating with a growing number of customers and posing a fundamental challenge to traditional estate agents, who currently dominate the ?4bn market."

Nate Lanxon, Head of European Tech Editorial, Bloomberg said:

"The UK is a global powerhouse of innovation and growth. With such a wealth of talent and drive, we wanted to curate a network among the business leaders who epitomise the vibrancy and diversity of the UK business scene.

"We hope the Bloomberg Business Innovators reflect the companies and ideas that are changing how people live and work. Each of these businesses are, in their unique way, transforming industries, our lifestyle, our ways of thinking, the environment and the future for the better. We look forward to seeing what they will accomplish in 2016."

Giles Andrews, Co-founder & Executive Chairman of Zopa and Bloomberg Business Innovators Judge, added:

"I think the UK is a great place for disruptive businesses. Consumer adoption of technology is high and it is a big market for most sectors. We are seeing industries flourish with technological change. It is exciting to see that there are so many great opportunities for innovative companies to grow right now."

About Purplebricks

Purplebricks is the leading next generation estate agency in the UK that combines highly experienced and professional Local Property Experts and an innovative use of technology to help make the process of selling, buying or letting so much more convenient, transparent and cost effective. Purplebricks is transforming the way people perceive estate agents and estate agency.