Ethan Allen and Disney Consumer Products Announce New Home Line
OREANDA-NEWS. Internationally celebrated, iconic American brand Ethan Allen announces a new collaboration with Disney Consumer Products that will fuse Disney magic and Ethan Allen quality—for an experience that's whimsical, sophisticated, fun, and entirely unique.
Ethan Allen’s in-house design team is busy developing a groundbreaking line of Disney-inspired furniture and home d?cor that’s designed to appeal to the entire family.
“We are delighted to work with Disney—this initiative has been a great team effort from day one,” says Ethan Allen Chairman, President and CEO Farooq Kathwari. “We can’t give away too much right now, but expect to see clever nods to Disney icons in exclusive fabrics, furniture, and home accents—and plenty of surprises, too.”
Combining Ethan Allen's core strengths of quality, craftsmanship, and style with Disney's rich storytelling, Ethan Allen is planning a customer experience that blends technology, tradition, and imagination in a way that's made for today's digitally savvy parents and kids.
The new collection will be introduced throughout the United States and Canada this year, and it will be supported by a strong, immersive digital presence.
“With the new line of Disney-inspired Ethan Allen products, families can bring Disney’s beloved characters and stories to life in unique ways throughout their homes,” said Leslie Ferraro, co-chair, Disney Consumer Products and Interactive Media, and president, Disney Consumer Products. “This collaboration is all about inspiring innovative design that combines Disney magic with Ethan Allen quality and attention to detail.”
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