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OREANDA-NEWS. Russian dealers of Brilliance at the end of 2015 sold 1202 cars, which is more by 26% than a year ago. Best-selling model of Brilliance was the crossover Brilliance V5.

As the press service of "Brilliance Motor" informed, mainly this success is connected with the launched action "maximum benefit" in July of 2015, which is acting until January 31st, 2016, in which the customers can buy a car with a discount up to 116 thousand rubles, depending on the model and selected equipment. According to the research of analytic agency "AUTOSTAT”, Brilliance became one of 15 brands that did not adjust the price of cars either before the New Year holidays, or after its completion. On the positive dynamics along with the reasonable pricing policy Brilliance it was influenced the expansion of the dealer network in the regions, as well as the conducting of incentive campaigns and the ongoing work on improving of the quality in customer service centers.

Currently, there are 28 official dealerships Brilliance in 27 cities in Russia: 9 dealers in Volga, 6 - in Siberian, 5 - in Central, 4 – in Southern, 3 - in the Urals and one in the North Caucasian Federal District. Despite the unstable economic conditions in Russia, in 2015, official dealerships in Krasnoyarsk, Togliatti, and Tyumen began their work, and in the near future they are preparing to launch dealerships in Yaroslavl, Chelyabinsk, Samara and Tambov. In several cities there were held tenders and now the reviewing of the received materials from the candidates is in the process. By the end of the year it is planned to open 6 new authorized dealers of Brilliance.

In 2016, Brilliance plans to continue to strengthen its position in the Russian market, also due to the start of sales of the updated models of Brilliance V5 and Brilliance H530, as well as the expansion of the model range by the compact crossover Brilliance V3.