Bank of America and (RED)® Extend Partnership to Support the Global Fight Against AIDS
OREANDA-NEWS. January 26, 2016. Bank of America and (RED) today announced a partnership extension to include an additional \\$10 million over five years to the Global Fund to Fight AIDS, Tuberculosis and Malaria. This investment will continue efforts to raise awareness and funds to help end mother-to-child transmission of HIV in Africa.
Since the partnership’s January 2014 launch, Bank of America has contributed \\$10 million to the Global Fund through its activities with (RED). With the expansion, the overall total will reach \\$20 million by 2020, providing women living with HIV in sub-Saharan Africa access to life-saving antiretroviral medication (ARV), enabling them to lead healthy and productive lives and preventing the virus from passing to their unborn children.
“As (RED) celebrates its 10th anniversary, we’ve seen tremendous progress in the fight to end HIV and AIDS. But we know there is much more to be done,” said Anne Finucane, vice chairman, Bank of America. “Our work with (RED) is an example of how partnership and collaboration are essential to creating sustainable solutions for the world’s biggest challenges.”
The extension builds on a successful two-year partnership with Bank of America and (RED) that has included several activities to drive awareness and raise funds. These include a photo exhibition last November featuring images taken by internationally renowned photographer Rankin of mothers and children in Zambia who are now healthy because of the efforts of the Global Fund. The photographs were featured in Bank of America financial centers, on ATM screens and on the homepage of the bank’s website, as well as in an outdoor art exhibit in New York City’s Bryant Park during the holiday season.
The partnership was originally launched at the Super Bowl in February 2014. Bank of America contributed \\$1 for every free download of the new U2 song “Invisible.” The song was downloaded 3.1 million times in 36 hours.
The money raised by (RED) is used to finance Global Fund grants that fight AIDS in eight African countries – Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. Those grants fund programs which provide treatment, testing, and prevention and care services, with a focus on ending mother-to-child transmission of HIV and achieving an AIDS-free generation. Of the more than \\$350 million generated by (RED), 100 percent has gone directly to the Global Fund.
For more information about the partnership and an AIDS-free generation, please visit www.bankofamerica.com/red.
Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 47 million consumer and small business relationships with approximately 4,700 retail financial centers, approximately 16,000 ATMs, and award-winning online banking with approximately 32 million active users and approximately 19 million mobile users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in all 50 states, the District of Columbia, the U.S. Virgin Islands, Puerto Rico and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
About (RED)
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, Gap, NetJets, Salesforce, SAP, Starbucks, Supercell, Telcel, and Tradeshift. (RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Fatboy USA, Fresh, FreshDirect, Girl Skateboards, Gretsch, HEAD, Jonathan Adler, Le Creuset, Live Nation Entertainment, Moleskine, Mophie, Square, Uber, and Wolfnoir.To date, (RED) has generated \\$350 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 60 million people with prevention, treatment, counseling, HIV testing and care services. (RED) is a division of The ONE Campaign. Learn more at www.red.org.
About the Global Fund to Fight AIDS, Tuberculosis and Malaria
The Global Fund is a 21st-century organization designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics. As a partnership between governments, civil society, the private sector and people affected by the diseases, the Global Fund mobilizes and invests nearly US\\$4 billion a year to support programs run by local experts in more than 140 countries. By challenging barriers and embracing innovative approaches, partners are working together to end these epidemics.
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