OREANDA-NEWS. Phorm (AIM: PHRM), a leading advertising-technology company and first party data platform provider, is pleased to announce that it has achieved the TRUSTe Enterprise Privacy Certification across all of its online properties. TRUSTe, the authoritative voice in global Data Privacy Management, certifies the highest level of privacy compliance and trust by awarding those businesses that have demonstrated excellence in safely collecting audience intent data across all digital channels.

The TRUSTe Certified Privacy Seal is awarded following an in-depth audit of a company's user privacy standards and regulations, ensuring that measures are in place to protect any collected and stored data.

Phorm's CEO, Timothy Smith, commented:

"As privacy and trust command more of the marketing conversation, we as a company recognise the importance of transparency and will continue to prove our commitment to, and utilise, the industry's best practices.

"We chose to work with TRUSTe to formally verify and display the commitment to privacy and security that Phorm practices, and look forward to delivering this added value to our customers at every touch point."

TRUSTe's CEO, Chris Babel, commented:

"In pursuing TRUSTe Enterprise Privacy Certification, Phorm has taken their data privacy practices a step further. This achievement shows that they are committed to building trust by adhering to industry standards and protecting the data of their users." 

About Phorm:

Phorm is a leading advertising-technology company and first party data platform provider that enables brands and publishers to address online users with personalised content and advertising. Phorm's innovative platform delivers a more interesting online experience for the user and addressable campaign results for marketers. For more information, please visit: www.phorm.com.