Datsun increased its share up to 2% in Russia in 2015
OREANDA-NEWS. Company Datsun by the results of 2015 sold 31697 cars Datsun on-DO and Datsun mi-DO in Russia, thereby by increasing the indicators for the previous year (sales of Datsun started in September of 2014). As a result, the brand's share in Russia grew from 0.5% to 2%. Under the state program of parc renewal it was sold more than 5500 Datsun cars by trade-in and 4000 - by disposal, informed the press service of Datsun.
Sales of sedan Datsun on- DO in the last year were 23,643 units, which is more than two times higher than the indicator of 2014 (11,414 units). Hatchback Datsun mi-DO, which started in the Russian market in March of 2015, before the end of the year found 8054 buyers.
Last year, the brand has significantly expanded its dealer network - from 25 to more than 60 dealerships. New breakthrough of Datsun in December of 2015 was also the entering to the market of Kazakhstan, the seventh in a row for the Japanese brand and the second for its Russian representative office.
Director of Datsun in Russia, Dmitry Busurkin, considers successful first full year of sales of the brand in the Russian market. "Russia - is a key market for us and we are confident that we will achieve excellent results in the current year, both in terms of sales and dealer network development", - he said.
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