OREANDA-NEWS. Starbucks Brazil has launched its mobile app, which includes mobile payment, allowing customers to pay for in-store purchases with their smartphones. Customers now have access to one of the largest mobile payment programs in Brazil and the fastest way to pay at Starbucks® stores.

Brazil is Starbucks first market in South America to enable mobile payment, following successful launches in the United States, Canada, U.K., and other select markets around the world. 

In addition to the speed, ease and convenience of paying with a smartphone, the app allows customers to manage their Starbucks Card account, check their card balance, reload their card with any major credit card, and find a nearby Starbucks store with the store locator feature. This is all done through the password-protected app.

The app will engage and reward Starbucks most loyal customers – My Starbucks Rewards™ loyalty program members – by making it easier to earn, track and redeem rewards like free beverages and other special offers via their mobile device.

"Mobile payment is just one example of how we're continually innovating on behalf of our customers to enhance the Starbucks Experience," said Bianca Bader, marketing manager for Starbucks Brazil. "A growing segment of our customers here in Brazil are using smartphones, and we’re always thinking of new ways to add value and give them more reasons to choose Starbucks. After great success in other markets around the world, we’re very pleased to be launching our app in Brazil.”

Starbucks opened its first store in Brazil in December 2006 and changed the specialty coffee market in the country. Today Starbucks operates over 100 stores in S?o Paulo, Guarulhos, Jundia?, Campinas, S?o Jos? dos Campos, Ribeir?o Preto, S?o Jos? do Rio Preto, Sorocaba, ABC Paulista, Santos, Piracicaba, Niter?i and Rio de Janeiro.

In addition to its hot and cold handcrafted beverages and high-quality food products, Starbucks offers customers a “third place” - a welcoming and friendly environment between home and work where people can relax, listen to music and meet friends. The store environment, personalized service and the finest specialty coffees in the world together create the Starbucks Experience.