Lifan will bring to Russia the absolute new car in 2016
OREANDA-NEWS. Lifan Company plans to present in the Russian market a new model in 2016 that has no official name - the project SA09. The General Director of "Lifan Motors Rus" Sun Tszetszyun, said in an interview with the agency "AUTOSTAT" by adding that the SA09 – is a seven-seat estate car with increased ground clearance (more traffic) and very modern design. At the same dimensions of it will not be as impressive as the frame SUVs have. "Perhaps among all existing cars in the Russian market the car SA09 can be compared remotely only with LADA Largus and only by certain aspects. But we do not want to oppose our products directly to our domestic brands, because in the positioning we have a different portrait of the target audience, "- said Sun Tszetszyun.
In addition, in mid-2016 Lifan plans to begin sales in Russia of sedan Solano of a new generation. According to the head of "Lifan Motors Rus", the launch of the model in the middle of the year (June-July) – is a good tradition, the basis of which was laid by the new bestseller X50. "For Solano it is twice justified. There is time until the end of the year - to sell the previous generation, and the new model will have a chance to show itself on the market in a positive way before the New Year actions. Thus, it will allow us to see the real impact of generation change on the demand", - said Sun Tszetszyun.
According to him, in 2016 it is also planned the next transfiguration of X60. But concerning the new off-road vehicle Lifan X80, its appearance in the Russian market is planned after 2016. Meanwhile, the market will be left by the previous Smily and Solano. "For us it is a natural process when it is sold two generations of the same model, because at Lifan, like at any fast-growing brand, the new model is almost always very different from the previous one", - said the head of "Lifan Motors Rus".
As previously reported "AUTOSTAT", for the eleven months of 2015 Russian dealers of Lifan sold 12578 cars (-36%). Thus, Lifan holds confidently its position, by remaining the leader in the Chinese segment. As Sun Tszetszyun said, despite the best forecasts of analysts about the further weakening of the automotive market in Russia, "Lifan Motors Rus" plans to increase sales compared to the last year. "Plan decline - means to doom oneself to failure to comply with even the worst-case plan. The higher bar, the higher chances to achieve a maximum level, based on the circumstances and possibilities. This is our feature. At the moment, we estimate an increase in sales within the additional 20%", - he said.
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