Ford Partners Team Sky as Exclusive Supplier of Cars and Vans
Team Sky, which has won the legendary Tour de France three times in the past four years with Chris Froome and Sir Bradley Wiggins, will be using Ford’s latest vehicles to support its racing programme from the start of 2016. This will include the three annual Grand Tour events comprising the Tour de France, Giro d’Italia and Vuelta a Espa?a.
“Our new partnership with Team Sky is a fantastic opportunity to embrace this vibrant sport, and to connect with a new audience of passionate cycling fans,” said Anthony Ireson, Director Marketing Communication, Ford Europe. “This partnership enables us to showcase Ford’s latest products right at the heart of the action to both the avid cycling fans that line the route of these incredible road races and those that tune in from around the world.”
Sir David Brailsford, team principal at Team Sky, said. “As we embark on our racing programme, Ford’s range of vehicles will play a vital role for Team Sky delivering the right car for the right environment as we strive towards even greater success and more race wins in 2016 and beyond.”
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