OREANDA-NEWS. January 14, 2016. According to research, 25% of us have already failed at our New Year’s resolutions--we didn’t even make it past the first week. Sure, we’ve all made them, but how many of us can say we’ve been able to accomplish our 2015 resolution?

In 2015 I wanted to be better organized: FAIL.

In 2014 I wanted to be better at writing thank you notes: FAIL. (Although, I’m pretty good at thank you emails.)

2013 was going to be the year of mindfulness. Despite my best efforts and a daily yoga practice, I still have a hard time keeping my “monkey mind” in check.

Of course, then there’s the granddaddy of all resolutions: Weight loss. It’s the most popular resolution every year.

If you’re someone that’s struggling, fear not! You can still hop back on the resolution wagon with these digitally-focused and innovative companies.

WeightWatchers: WeightWatchers has revolutionized its product with the power of digital.

The perennial weight management favorite, launched a new program (with Oprah!) for 2016, Beyond the Scale. Focused on a holistic approach to health, Beyond the Scale starts with a personal assessment about the member’s lifestyle, goals and challenges. Each member gets a tailored program with “SmartPoints” that allow you to have some flexibility in your daily point count. There’s also an activity goal, tailored to your lifestyle.

Weekly tips for maximizing your weight loss are sent directly to your inbox. The app gives you access to a vibrant online community as well as expert tools, including a 24/7 chat. You can track your points by searching its endless database of food and then add it directly to your daily point total. You can also see your progress by tracking your weight and activity in the app.

Maybe the coolest feature of the new program is its ability to integrate directly with your fitness tracker. So, you get credit for the steps you take throughout the day.

Jawbone: Speaking of fitness trackers, have you seen the latest styles introduced by Jawbone? This fashion-focused fitness tracker debuted its latest UP styles last fall, bringing a decidedly stylish slant to your fitness tracking.

The app tracks everything you’d expect, including steps, heart rate and sleep, but what Jawbone does with the data it collects is really impressive. Its Smart Coach gives you an intelligent guide that delivers personalized tips and well-timed reminders in email and push notifications to help you make better choices both through mobile and email.

RXBAR: Need to fuel up for your workout? Try an RXBAR. They’re made from whole food. Seriously, they literally list their ingredients directly on the front of their package.  3 Egg Whites. 6 Almonds. 4 Cashews. 2 Dates. And, as they like to say, No B.S. You can buy them on the RXBAR website right now for 15% off. They’re also available Amazon and through other retailers.

Here’s to a new you in 2016!

Interested in driving a cross-channel digital marketing strategy for the new year?  Join one of our four customer personas and take part in an interactive, cross-channel journey through the customer lifecycle in our latest Any Journey is Possible experience. Your journey starts here.