OREANDA-NEWS. January 13, 2016. When the Lincoln team began discussing the development of a new full-size flagship sedan, they struggled through dozens of iterations.  Plans crystallized when a member of the senior leadership team suggested that the vehicle be named “Continental.” 

“Knowing that we were designing the new Lincoln Continental really reset the team in terms of expectations and standards for what we had to achieve,” said Lincoln Design David Woodhouse.  “The reason the Lincoln brand still has so much cachet today is because the original Continentals have a legacy of being called the most beautiful cars in the world.”

It was architect Frank Lloyd Wright who described the 1940 Lincoln Continental as “the most beautiful car ever designed.”  Honoring that legacy while at the same time creating a vehicle that would stand out among the competition in today’s luxury automobile market presented the team with a challenge. 

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