OREANDA-NEWS. Tele2, an alternative mobile operator, has launched the Svoi bonus program for its subscribers. Henceforth the company’s clients may download a mobile application to gather bonuses and use them to pay mobile services.

Tele2 subscribers in Moscow and St. Petersburg will be the first to join the bonus program. It is just needed to download the Svoi application and undergo registration. The service is already available online in App Store and Google Play.

Mechanics for getting bonuses via the Svoi mobile application is very simple. Tele2 subscribers just have to fulfill conditions of the special offer in one of the program’s partnership stores. For example, in order to earn bonuses, a Tele2 client just needs to indicate his location in a certain store, scan barcode of the goods subject to a special offer and make a purchase. 

Users of the Svoi application will get bonuses for each action: one bonus is equivalent to one ruble. Tele2 subscribers may transfer accumulated bonuses onto their mobile account and use them to pay mobile services. Bonuses will be valid for one year after they were gained.

Nina Gubbenet, director for customer experience management at Tele2:

“The Svoi bonus program is a very simple and convenient way for subscribers to considerably cut their expenses on mobile services. The application allows Tele2 client to filter a list of events based on their interests and location, earn bonuses and use them to pay mobile services. When creating Svoi, we were keeping in mind active subscribers whose participation in the program will not only be a way to cut expenses on connections but also an interesting game, a sort of the quest with unusual tasks. For example, they will have to find a certain product at the store or a QR code at the department selling a new collection of clothes and shoes”.