OREANDA-NEWS. January 13, 2016. As part of the actions to launch the Focus in Brazil, Ford created a special digital campaign, including an online game to drive the new model in Monte Carlo, the famous F1 circuit, and Atlantic Road, in Norway. Called “The Fastback Drive Experience”, the game with the Focus 4-door version won the awards “Site of the Day” and “Mobile of the Day” by Favourite Website Awards and also “Site of the Day” by Awwwards.

These important international portals promote the awards and are considered two of the most prestigious websites in digital world.

This choice was made by renowned developers and web designers of the most important production companies in this area. They considered factors such as innovation, creativity, design and use of technology. The Ford game, which was created by the Blue Hive agency in a partnership with Google Brazil, can be seen at this link and enables the audience to experience driving the Focus Fastback, in a virtual way, in dream tracks.