OREANDA-NEWS. In the brand’s first full year in China, Lincoln sold 11,630 vehicles in 2015. Lincoln offers customers a full SUV lineup in China, including the medium-size premium utility Lincoln MKC, the medium-large-size premium utility Lincoln MKX, the full-size luxury SUV Lincoln Navigator, as well as the mid-size premium sedan Lincoln MKZ.

Lincoln exceeded its dealership expansion plan by opening 33 Lincoln Stores in 2015, eight more than planned. Sales performance of these first stores has been strong in 2015, with three of the top 10 Lincoln dealerships globally located in China.

“We are very encouraged by the consumer response to Lincoln in China” said Robert Parker, president, Lincoln China. “Our sales growth and rapid network development are proof that consumers are looking for a new way to shop for luxury products and they are finding it with Lincoln’s one-size-fits-one approach.”

The personalized experience of The Lincoln Way is a mainstay of all Lincoln dealerships, while The Virtual Lincoln Way is bringing the experience online to reach more customers, even those with no immediate access to Lincoln Stores. Launched in September, The Virtual Lincoln Way allows customers to tour a Lincoln Store, video chat with a Lincoln Host and even schedule an appointment for an at-home test drive.

Lincoln will continue its expansion in China, with a planned 60 dealerships in 50 cities by the end of 2016. Lincoln also plans to launch the legendary full-size luxury sedan Lincoln Continental this year, further rounding out Lincoln’s product offering in China.