OREANDA-NEWS. The much anticipated Star Wars: The Force Awakens premiere recently took place in Shanghai, with the new Ford Focus appearing as transport for celebrities and VIP guests. Director J. J. Abrams, producer Kathleen Kennedy, leading actors Daisy Ridley and John Boyega, as well as special guest action movie actor Donnie Yen made an appearance at the premiere.

The new Focus and the new Star Wars Movie both possess strong brand influence and futuristic technologies, and the event would not disappoint Chinese science fiction movie enthusiasts and auto customers alike.

The combination of the new Focus and Star Wars was a fun and delightful visual experience. The cooperation between the two brands had only just begun, as a series of activities would follow, including exhibition events at dealer showrooms, an online lucky draw for movie tickets, a Star Wars: Commander game app, as well as other Ford Focus and Star Wars themed events.