OREANDA-NEWS. December 15, 2015. Proxama PLC (AIM: PROX), the international mobile commerce Company specialising in proximity marketing and provider of end-to-end payment solutions for card issuers, is pleased to announce a new contract win with a major North American bank. The two year contract is to supply, install and maintain a network of proximity services for 10,000 mobile touch points throughout the bank's national branch network in North America.

Proxama's mobile proximity marketing division has responded to the bank's desire to accelerate its mobile banking strategy and encourage its millions of customers to engage with the bank via their mobile.

Using mobile proximity technology, banking customers will be prompted to download the bank's mobile payment app for further engagement with the bank.  The ease of downloading the app is expected to encourage significant numbers of their customers to use their mobile for making payments, thereby facilitating a potential increase in overall transaction volumes as well as maintaining the bank's competitive edge.

Proxama's award-winning TapPoint® platform is the enabling technology behind the bank's proximity touch point network and the connection to consumer mobile devices. The network touch points will be at assigned locations in individual branches and at employee level, to enable advanced reporting and analytics in relation to audience engagement and app downloads.

The contract commences in January 2016 and will go live over the subsequent 120 days generating income for Proxama over the following 24 months. At the end of the two-year period, the Company expects to be in a position to renew the contract.

Jon Worley, CEO of the Proxama marketing division comments, "We believe this is the first large scale network of its kind in the banking sector and we are delighted to be at the heart of it. There is no doubt, mobile proximity technology is a natural partner to encourage customers to download the banks app and from that moment customers could receive discounts and loyalty incentives which will drive an increase in banking through mobiles. We are confident mobile banking will over time become the norm and Proxama is in a good position to benefit.

This contract also demonstrates the expansion of the Proxama Network and the potential to open up other greater revenue generating opportunities in the financial sector."