OREANDA-NEWS. December 11, 2015. Time Inc. (NYSE:TIME) announced today that Hulu, Yahoo and Zealot
Networks will join the company’s video distribution network. As such,
original video from the Time Inc. portfolio of brands will now be
introduced across these blue-chips sites and platforms. These new
partnerships are a testament to the premium quality of video content
coming from Time Inc. brands and their continued growth in its
popularity among consumers and advertisers.
The Time Inc. distribution network was created in 2013 to complement the
company’s owned and operated sites and deepen the advertising inventory
offered to the marketplace. Including Hulu, Yahoo and Zealot, there are
18 partners spanning more than 4,000 US sites and platforms. These
partnerships include Amazon/Amazon Video Shorts, CBS Local Digital
Media, Gannett/USA Today, Vessel’s Video Service and Nextstar
Broadcasting, all of which were announced during Time Inc.’s 2015
NewFront presentation. Network launch partners included AOL/AOLon,
Cinesport, Scripps/ULive and Tout. The company plans include expanding
the network internationally.
“We believe powerful storytelling should be accessible to consumers
everywhere. This has informed our approach to creating a digital video
network built on the foundation of our owned and operated sites. Today’s
announcement underscores our plan to expand that network through
creative collaborations with partners that believe in premium content.
We’re thrilled to be working with Hulu, Yahoo and Zealot,” said J.R.
McCabe, SVP, Time Inc. Video.
“Zealot Networks is honored to be a part of Time Inc.’s video
distribution network,” said Conn Fishburn, Chief Strategy Officer of
Zealot Networks. “We share the belief that engaged audiences like to be
met on their own terms, and by helping to bring Time Inc.’s
award-winning, premium content to them across numerous platforms, it’s
an exciting win for the audience, our publishing partners and Zealot.”
Time Inc. continues its aggressive video programming and distribution,
where it is achieving across-the-board gains in viewership, reach and
engagement. In 2015, the company has surpassed more than 1 billion video
streams across the network. According to the October comScore report,
Time Inc. Video has recorded year-over-year gains of 86% in UVVs
(16.2MM), 388% in total views, total time spent was up 98%; and the
number of videos per visitor increased 162%.
Recent premieres include “Building Hope,” a five-part series honoring
military veterans from Southern Living; “A Year in Space,” a documentary
series from Time’s Red Border Films, featuring a behind-the-scenes look
at the life of NASA astronaut
Scott Kelly, the first person to have
spent a year in the International Space Station; “New Orleans Here &
Now,” a six-part anthology on New Orleans 10 years after Hurricane
Katrina, which was executive produced by Academy Award-nominated actress
Patricia Clarkson and Golden Globe winner
Scott Bakula and was created
in partnership with Rampante; and the soon-to-be-released Season IV of
the Sports Emmy-nominated series Underdogs from Sports
Illustrated. Later this year, the company will introduce a
state-of-the-art production studio at its new headquarters at 225
Liberty Street in New York City.
"Yahoo is committed to providing the best digital content for our users
and advertisers," said
Ian Weingarten, SVP of Corporate Development and
Partnerships at Yahoo. "Time Inc.'s portfolio of brands adds to the
robust partner content offered throughout the Yahoo network, which
reaches more than one billion users globally."
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