OREANDA-NEWS. Tele2, an alternative mobile operator, has launched three new advertising campaigns. In different regions, they speak of high-flown rhetoric, Internet-addicted subscribers and overpays from force of habit.

Heroes of a new advertising campaign are still the same – young musicians with their open and honest attitude to the public. In one of the videos they are wandering around the city, see huge billboards and ask: “What do high-sounding words in advertising really mean?” Flattening phrasing is often used as disguise to camouflage high prices for goods and services. Tele2 is not hiding behind big words and is always offering affordable tariffs that “speak for themselves”.

The concept of the second advertising campaign is based on the idea of Internet addiction, typical for modern people. Subscribers got used to surfing the Internet while doing their daily routine. Thus, the hero of a new video is catching a flower pot that has just fallen off the window, he is also skipping over open hatches along the road without tearing his eyes off a smartphone screen. Tele2 is not making its profit on Internet addiction. The company is offering a range of tariffs to users of high-speed wireless Internet – “Black”, “Dark Black”, “The Blackest”. The operator’s products allow each subscriber to choose a suitable package of traffic.

A new advertising campaign has also kicked off in the Moscow metropolitan area where Tele2 had launched its operations on 22 October. Heroes of the video tell Muscovites about overpays that they make daily. The city residents consume mechanically, being led by their habits and not paying any attention to excruciating prices. However, young musicians say that overpays won’t work and offer another option. Tele2 is always striving to provide low prices, affordable tariffs and high-quality customer service, which makes it possible for Muscovites to pay less for mobile services.