OREANDA-NEWS. December 10, 2015. Quarto Group, the leading global non-fiction illustrated publisher, yesterday presented at the IP Dealmakers Forum in New York. The annual workshop, launched in 2014, explores the challenges and opportunities in the rapidly changing intellectual property ("IP") marketplace by connecting IP market specialists with a range of private and public investors as well as legal and business communities.

As a guest speaker, Marcus Leaver, Chief Executive of Quarto, presented the Quarto business model as "An IP Engine for a Profitable Investment in Book Publishing". Quarto's model is based on a deep understanding of the value of IP, as demonstrated by its rich backlist, which accounts for 67% of recurring revenue. More than 9,000 backlist titles provide a stable revenue stream year after year and enable the Group to constantly invest in the highest quality of new books. The business is underpinned by a network of creative experts who in developing the IP enable Quarto to deliver content with long-lasting appeal to its readers through a network of global distribution partners.

Quarto continues to develop ways of monetising its IP reserves by exploring new methods of marketing, sales and routes to market. In the last two years the business has increased its exposure to the children's publishing genre through organic start ups and by acquisition, and has expanded its distribution channel through the creation of a new website, QuartoKnows.com 

Commenting on the forum, Marcus Leaver said:

"I am delighted to have been invited to present at such a significant industry event in recognition of Quarto's achievement in harnessing the value of IP. The market place is waking up to the investment value of businesses rich with IP and the forum offers a fantastic opportunity to discuss and learn from industry specialists to get the most out of this opportunity. We are extremely proud to offer our customers educational, entertaining and enriching products with almost timeless appeal, underpinning real long term value for our investors."