OREANDA-NEWS. December 08, 2015. Paragon Entertainment Limited (AIM: PEL), the AIM-listed design and build company, is pleased to announce that it has signed a five year framework agreement with the Hamleys Group Limited, a global retail toy brand.  Paragon will supply specialist design and build skills to Hamleys which is further developing its experiential retail stores by combining retail and theme park-style entertainment.  The framework agreement regulates the contractual terms under which Paragon will have the right of first refusal to provide design and build services to Hamleys and its franchisees worldwide for the attractions and interactive thematic experiences.          

Commenting on the deal, Mark Pyrah, CEO of Paragon Entertainment, said:

"This framework agreement is an important strategic step forward for Paragon because it secures a long-term relationship with Hamleys, an iconic international toy brand.  This is a concept that we have been working towards with Hamleys for over 3 years and has an incredible and sizable future worldwide."

Gudjon Reynisson, Managing Director of the Hamleys Group Limited, said:

"Hamleys is about bringing smiles to families and children all over the world.  The development of theme park-style attractions within our Hamleys World format adds opportunities for even more excitement when visiting a Hamleys toy shop.  We are delighted to be working with Paragon who are experts in this arena."