OREANDA-NEWS. Sberbank has won awards for having the "Best branches" and the "Most caring branches". Sberbank won the latter because it met the following criteria: provision of entertainment, caring for disabled people, caring for children.

The winners of awards were decided by representatives of banks who took part in the FinBranch-2015 forum. Voting took place under the condition that participants were not allowed to vote for their own bank.

"Branches are the face of a bank. And they can be smart, kind and caring," commented Yana Pavlova, Director of Customer Relationships Development at Sberbank. "Showing a friendly attitude towards customers and providing them with outstanding customer service are among the key principles of Sberbank's customer-centric business model. We are proud our colleagues from the banking sector also appreciate Sberbank's branches."

FinBranch is Russia's sole bank branch forum. Every year professionals from leading banks attend FinBranch to talk about the problems facing bank branches and ways to develop, share experience, and hear about success stories. This year more than 150 bankers participated in the forum.