OREANDA-NEWS. Avita Medical Ltd. (ASX: AVH) (OTCQX: AVMXY), a regenerative medicine company specializing in the treatment of wounds and skin defects, today announced that it has entered into agreements with specialist wound-care distributors in France and the UK.

In France, Medical Z® is a leader in compression garment technology and has gained recognition for world-class therapeutic garments to treat burn victims and patients who have undergone plastic surgery. Medical Z® offers a wide range of post-surgical compression garments that offer strength and comfort for all post-surgery outcomes for patients and surgeons.

UK-based Ideal Medical Solutions specialises in the distribution of high quality medical devices sourced from leading manufacturers throughout the world mainly for the burns, plastics, reconstructive, aesthetic surgery sectors. The Company's range is offered to both the NHS and private sector.

The signed agreements cover exclusive distribution across Avita's full product range in each territory. Appointing distributors with longstanding relationships in the sector will give Avita a greater reach into the burns, plastic and reconstructive surgery markets, as it rolls out its ReCell® product range across Europe. To date, during the product's development phases, Avita has supplied hospitals and clinics in France and the UK directly. Both distributors were selected for their proven capabilities in supporting sales of medical device products into the wound-care market, and having strong relationships with key opinion leaders and leading stakeholders. ReCell®, which can be used in conjunction with other devices already sold by both distributors, fits well within their existing product portfolios. 

"Our devices require a very thorough approach and particular expertise in order to demonstrate how ReCell® can be deployed to benefit patients," said Adam Kelliher, UK-based CEO of Avita Medical. "Finding the right distributors is key and we feel these appointments are reflective of our current market status. We have strong in-market support infrastructure in place, in terms of post-sales support, PR and clinical programmes, and these will be maintained to assist our new distributors."

These agreements for UK and France build on Avita's growing distributor network in China, Taiwan, Turkey and Saudi Arabia, and will complement the Company's direct sales force in Australia. With CE mark approval, Avita will also look to extend its European reach into other countries.