OREANDA-NEWS. November 25, 2015. Lincoln recently unveiled the full-size luxury SUV Lincoln Navigator at Auto Guangzhou, marking the complete availability of the entire family of Lincoln SUVs in China.

With a retail price of CNY 1,188,800, the new Lincoln Navigator defines Lincoln’s best-in-class standards and embodies the iconic luxury of the brand’s SUV family. Now available in dealerships around China, the full-size SUV delivers on the brand’s legacy with a fresh interpretation of Lincoln’s new design DNA, inside and out.

“We are excited to unveil the pinnacle of the Lincoln line up, the all new Lincoln Navigator,” said Robert Parker, president, Lincoln China. “Our distinct imported products, delivered through the Lincoln Way, offer a personalized ownership experience like no other in the industry.”

The Arrival of a Heroic Icon

First introduced in 1998 as the world’s first full-size luxury SUV, the Navigator has remained an icon in the segment. The new Navigator is a compelling combination of power and refinement, a fresh interpretation of one of the brand’s classic entries. The new Navigator continues the long-standing tradition of strong performance, luxurious accommodations, versatility, and customer-focused technologies.

The driver of a new Navigator experiences unparalleled luxury and comfort with three rows of standard leather seats in a spacious driver and passenger space. The second and third row fold flat for a cargo volume of 2,926 liters, providing flexibility for different kinds of travel. The vehicle also brings new meaning to power and control with the new 3.5-liter, twin-turbocharged EcoBoost engine, delivering a segment leading 576Nm of torque.

The Navigator will join the mid-size luxury sedan Lincoln MKZ, the small premium utility Lincoln MKC and the medium-large premium utility Lincoln MKX.

The Virtual Lincoln Way 2.0: A Revolutionary Personalized Experience

The unveiling of the Lincoln Navigator is enhanced by the second phase of The Virtual Lincoln Way.

A key part of Lincoln’s one-size-fits-one customer experience strategy, The Virtual Lincoln Way provides luxury clients in China with a comprehensive online solution never before seen in the retail automotive space. The Virtual Lincoln Way 1.0 featured the function of “Explore” and provided an immersive 360-degree experience of a Lincoln dealership through WeChat, China’s largest social media platform.

In The Virtual Lincoln Way 2.0, a newly added “Shop” function offers Lincoln Navigator shoppers additional options to meet their shopping needs, including live video shopping and live chat functionality via WeChat. Through this unique to Lincoln shopping experience, customers can review product features, build and price vehicles, and explore the benefits of the Lincoln Navigator through live video conferencing with a Lincoln Host.

All of this can be done in the comfort of a customer’s home or office, and will be expanded to all Lincoln products in the future. The Virtual Lincoln Way further solidifies Lincoln’s position as a distinctive premium automotive brand that offers unique and tailored personalized experiences by putting the wants and needs of its customers at the forefront.

Strong Progress in China

Lincoln is ahead of plan to meet its promise of opening at least 25 dealerships across the country by the end of this year, and the brand is expected to have 60 Lincoln Stores in 50 cities by the end of next year.