OREANDA-NEWS. Flashtalking, the leading global independent ad server, announced the appointment of Patrick DeAngelis as Chief Technology Officer. DeAngelis takes the engineering helm as the company continues to drive innovation around HTML5 programmatic creative, cross channel ad serving, and campaign measurement unrestricted by the cookie and media buying biases. He leads a global development team that aims to deliver the next chapter of creative tech innovation to the world's biggest advertisers and their agencies.

"Pat understands data-driven ad creative represents art and science that powers advertising that is more relevant for consumers and better performing for brands," said John Nardone, CEO of Flashtalking. "He is a guy that had been in the thick of it from the earliest days in our industry and has always understood how tech can make for better advertising."

DeAngelis brings two decades of ad tech engineering leadership experience, beginning his career leading agency-side technology practices, such as within Snyder Communications, before joining the team at Modem Media. On top posts at CentrPort and Infotrieve, he was responsible for advanced systems development before going on to lead the team at [X+1], where he effectively began his path and his focus on systems and solutions for delivering highly personalized ad marketing solutions. The joining Flashtalking represents the next step in this journey.

The appointment also reunites DeAngelis and Nardone, who first collaborated at Modem Media and then more recently at [X+1] (acquired by Rocket Fuel in August 2014).

"I'm joining a very strong team at Flashtalking, one very much on the frontlines delivering richer, data-informed, intelligent ad units and more powerful, unbiased analytics," said DeAngelis. "My job is the ensure Flashtalking, as the world's leading independent ad serving SaaS platform, also remains the innovation leader in DCO, video, and rich media across desktop, mobile, and beyond."

The DeAngelis hire comes on the heels of several announcements, including the appointment of new CMO John Haake, a mobile ad serving partnership with Starcom MediaVest Group (SMG) in the UK and the acquisition of Device[9].