OREANDA-NEWS. November 19, 2015. Starbucks Coffee Korea today launched the new Starbucks® app on the Samsung Gear S2 smartwatch. Through the pre-loaded Starbucks® app, customers in Korea can track their My Starbucks Rewards™ status and pay for Starbucks purchases directly from the wearable device. This marks the company’s first Starbucks® app on a wearable device in Asia.

“We’re pleased to make the Starbucks digital experience convenient and rewarding for our customers,” said SJ Paik, chief marketing officer, Starbucks Korea. “This new Starbucks app for the Gear S2 smartwatch reflects Starbucks continued commitment globally to lead, innovate and connect with customers using mobile technology.”

Custom Display Options

With the circular design of the Samsung Gear S2 smartwatch, Starbucks fans can access uniquely designed Starbucks smartwatch face designs, such as the My Starbucks Rewards™ cup icon design. The Starbucks smartwatch face designs were specially created by Starbucks and new designs will be regularly available on the Samsung Gear S2 Manager app to bring even greater personalization to the mobile Starbucks experience.

Loyalty and Mobile Innovation

Starbucks Coffee Korea continues to create emotional connections with customers through a number of key loyalty and digital offerings, such as the debut of the Starbucks Card in 2009 and the launch of the My Starbucks Rewards™ program in 2011. Last year, Siren Order, a convenient mobile beverage pre-ordering and payment service launched and, at the time, was a first of its kind for the company. The launch of the Starbucks® app on the Samsung Gear S2 smartwatch is another example of how Starbucks continues to bring relevant digital innovations to customers in Korea.

As the mobile industry leader across Korea, Samsung launched the Gear S2 smartwatch in the market this past September to enhance and innovate the mobile experience.