Bank of America and (RED)® Celebrate Progress in the Fight Against AIDS in Africa Through New Photo Exhibition
OREANDA-NEWS. November 19, 2015. Bank of America, in partnership with (RED)®, today launched a nationwide campaign featuring photos of healthy HIV-positive mothers and their HIV-negative children in Zambia. The images, taken by internationally renowned photographer Rankin, illustrate the impact of the bank’s commitment to help stop the spread of HIV/AIDS in Africa by showing some of the real faces of an AIDS-free generation.
Bank of America’s commitment of \\$10 million to the Global Fund to Fight AIDS has helped provide women living with HIV in sub-Saharan Africa access to antiretroviral medication (ARV), which not only enables them to lead healthy and productive lives, but also prevents the virus from passing to their unborn children. To learn more about the progress that has been made, watch this video featuring Constance (“Connie”) Mudenda and other survivors in Zambia.
“Our goal is to help deliver the first AIDS-free generation in more than 30 years, and the impact of that work is a testament to the power of our partnership with (RED) and the Global Fund,” said Anne Finucane, vice chair at Bank of America. “As we look to World AIDS Day this year, we’re proud to share some of the stories of women and children in Africa who are receiving lifesaving medication. We hope these images inspire more people to join the journey to be one step closer to ending AIDS.”
To help generate awareness of World AIDS Day on Dec. 1 and provide an opportunity for consumers to get involved, the photos and stories of the women and children will be posted online at bankofamerica.com/aidsfree. For every visit to the site between now and Dec. 31, Bank of America will donate 30 cents to the Global Fund to Fight AIDS, Tuberculosis and Malaria. The photos will also be featured in an interactive display in Bryant Park in New York from Nov. 17 to Dec. 1.
In 2011, world leaders established a goal for 15 million people to be taking ARVs by the end of 2015. As of March 2015, 15 million people globally were receiving lifesaving treatment, nine months ahead of schedule. Of the 15 million people on ARVs, more than 10 million are living in sub-Saharan Africa.
“We’re thrilled to see these beautiful images of healthy women and children as we continue in the fight against AIDS,” said Deborah Dugan, CEO of (RED). “The images perfectly capture the joy of mothers and their HIV-free babies, underlining the importance of getting more lifesaving medication to those living with HIV. That medicine now costs as little as 30 cents a day, keeping an HIV-positive pregnant woman alive and healthy, and preventing the virus from being passed to her baby. As World AIDS Day approaches, we encourage everyone, everywhere to join in the fight to deliver an AIDS-free generation."
For more information about the partnership and an AIDS-free generation, please visit www.bankofamerica.com/red.
Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 47 million consumer and small business relationships with approximately 4,700 retail financial centers, approximately 16,100 ATMs, and award-winning online banking with 32 million active users and more than 18 million mobile users. Bank of America is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in all 50 states, the District of Columbia, the U.S. Virgin Islands, Puerto Rico and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
About (RED)
To date, (RED) has generated more than \\$325 million for the Global Fund to fight AIDS, Tuberculosis and Malaria. 100 percent of that money goes to work on the ground, supporting HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. Global Fund (RED) grants have impacted more than 60 million people with prevention, treatment, counseling, HIV testing and care services.
(RED) is a division of The ONE Campaign. Learn more at www.red.org.
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