OREANDA-NEWS. November 18, 2015. As the grand prize winner, Weiner will also have the opportunity to explore a collaboration with Toyota to bring his concept to life.

"I've wanted to work more at the intersection of my passion for cars and technology, and Toyota's Smart Mobility Challenge offered me an opportunity to do just that," said Weiner, a technical consultant by day. "I can't wait to see if my idea is realized and am very excited by the opportunity to collaborate with Toyota."

Using an open innovation model, Toyota Onramp 2015 allows Toyota to expand its traditional approaches to obtain new ideas for products and services. This is the second Onramp event sponsored by Toyota. The first, held last December, explored connected car app development, seeking new mobility enjoyment ideas from app developers.

In addition to the Smart Mobility Challenge, Onramp featured addresses and panels by some of the foremost thinkers in smart mobility finance, engineering and urban planning, including Norwest Venture Partners' Sergio Monsalve; Ratna Amin, transportation policy director at SPUR; Akihiro Yanaka, project general manager in charge of i-Road development; and Yoshikazu Tanaka, chief engineer of the Toyota Mirai Fuel Cell Vehicle.

Dr. Gill Pratt, CEO of Toyota Research Institute, Inc., a recently announced R&D enterprise that will initially focus on artificial intelligence joined the speakers to judge the Smart Mobility Challenge.

Additionally, event attendees had the opportunity to test drive the Mirai and i-Road, vehicles that represent the most advanced thinking in mobility innovation.

"The Toyota i-Road provides a swinging driving experience and a sense of unity with the vehicle," says Yanaka. "It has the potential to significantly change future urban transport systems. I was very excited with the opportunity to speak directly with the Silicon Valley teams and hear many ideas I never considered. I also appreciated hearing positive feedback from the participants after test driving i-Road."