BMW Group lowered its sales by 22% in Russia in October
OREANDA-NEWS. The BMW Group Russia in October sold in the Russian market 2178 cars of brands BMW and MINI, which is less by 21.8% compared to the last year. For ten months of 2015, total sales of BMW and MINI were 24,253 cars – it is less by 24.3% than the same period of the last year.
Last month BMW dealers sold 2082 cars (-15%), for ten months -23,092 cars of Bavarian brand (-20%). As for the MINI, in October, it was sold 96 cars (-50%), since the beginning of the year 1161 units (-15%), informed the press service of BMW Group Russia.
"This month, we see the continuation of the neutral dynamics of sales of BMW Group Russia the sixth month in a row. Bulking models are BMW X5, X6 and the BMW 3 Series and 5 Series. Good dynamics is shown by BMW X3, and we are confident in the positions of emotional BMW X4. We are strengthening the market presence by new models – there are on sale now BMW X1 and the flagship of the BMW 7 Series", - says the CEO of BMW Group Russia, Elena Smirnova.
In addition, the BMW Group Russia offers new client programs: in case of purchase of the BMW 3 Series before December 31st, 2015, customers will receive free maintenance up to 100 thousand kilometers, with no time constraints. "On average, the customers of BMW 3 Series pass 15 thousand km per a year, which means that the next 6-7 years, people who bought a new car will not spend money on regular maintenance, we take these costs," - says Elena Smirnova.
Комментарии