OREANDA-NEWS. November 16, 2015.
Jamba, Inc. (NASDAQ:JMBA) a leading health and wellness brand today
announced that consumers will soon be able to bypass the line at stores
nationwide by using the new
Jamba mobile order ahead app. The new
smartphone tool, designed to meet the needs of today’s time-constrained
consumer, will be available by mid-November on the
Jamba Juice app and
will be supported by over 600
Jamba stores across the U.S.
The Jamba mobile order ahead app will reduce wait times for guests and
continue the brand’s ongoing commitment to enhance the in-store
experience. The Company continues to remain ahead of the curve in the
use of technology as consumers increasingly turn to mobile technology
for their retail transactions.
“The nationwide launch of the order ahead app will allow Jamba to
compete effectively for the on-the-go consumer in the QSR space where
consumers increasingly engage with brands on different platforms at
different stages of the path to purchase,” said
Julie S. Washington,
Jamba chief marketing and innovation officer. “Mobile has become a part
of doing business that guests expect from Jamba, and the mobile app will
provide us with additional data about app users and their purchase
behavior which will enable us to provide more targeted messaging and
drive increased revenue”.
Digital commerce in the Jamba mobile order ahead application was
developed by Olo, a leader in online ordering. "We are thrilled to help
Jamba Juice bring digital hospitality to their loyal guests," said
Noah
Glass, Founder & CEO of Olo (www.olo.com).
"Mobile restaurant customers love the ease of ordering and paying for
their favorite orders in a few taps on their smartphone."
The Jamba app was launched earlier this year. Mobile order ahead is one
of several new features Jamba plans to incorporate during the following
year.
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