OREANDA-NEWS. Kaspersky Lab North America announced today the promotion of Ann Biddlecom to the position of Vice President, Consumer Marketing. In this role, Ann will be responsible for overseeing all of B2C marketing activities in the region including building the Kaspersky Lab brand in North America, as well as increasing the customer pool that recognizes and trusts Kaspersky Lab and ultimately buys Kaspersky Lab products. Ann will report to Chris Doggett, Managing Director, Kaspersky Lab North America.

“Ann continuously goes above and beyond her role to propel the company’s marketing efforts forward, both in the region and on a global level,” said Chris Doggett, Managing Director, Kaspersky Lab North America. “She truly demonstrates a great team spirit which is both engaging and collaborative. Always looking for new opportunities to drive brand awareness and revenue, Ann can be counted on to bring new and innovative ideas that will help contribute to the company’s overall growth and success.”

Prior to the promotion Ann served as Senior Director, Consumer Marketing, Kaspersky Lab North America, where she introduced several new initiatives that increased revenue, brand awareness and website traffic.

Kaspersky Lab is one of the world’s fastest-growing cybersecurity companies and the largest that is privately-owned. The company is ranked among the world’s top four vendors of security solutions for endpoint users (IDC, 2014). Since 1997 Kaspersky Lab has been an innovator in cybersecurity and provides effective digital security solutions and threat intelligence for large enterprises, SMBs and consumers. Kaspersky Lab is an international company, operating in almost 200 countries and territories across the globe, providing protection for over 400 million users worldwide.