U-S- Lincoln Sales Off Slightly but All-New MKX Marks Record October
“The timing of fleet orders can be inconsistent from month to month. October was one of those months where our fleet volumes were off by 27 percent,” said Merkle.
There was a bright spot for Lincoln in October. Sales of the all-new Lincoln MKX were up 10 percent – 23 percent at retail – making it a record October for the luxury brand’s newest product. And while overall sales of the Lincoln MKZ were off by 4 percent, retail sales were up 9 percent.
“October was a more difficult month for Lincoln and the overall luxury segment,” said Merkle. “We expect the numbers to improve as we get closer to the end of the year when the luxury segment and Lincoln move into the traditional holiday selling season.”
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