LiteBulb reports on licence to sell Peppa Pig wooden toys
The products will be created through LiteBulb's pre-school gift division Milly & Flynn, and will complement the division's existing branded wooden toy range which includes Disney's Winnie the Pooh and Dear Zoo, based on the popular children's books by Rod Campbell.
The Peppa Pig wooden toy range is expected to be available in shops from September 2016 and LiteBulb already has arrangements in place to sell its existing wooden toy ranges into Boots, Debenhams, Waterstones and French-influenced mother and baby retail chain.
LiteBulb's full range of pre-school products can be seen here: www.millyandflynn.com
Howard Partington, Interim Chief Executive of LiteBulb, said: "The Peppa Pig franchise has been hugely successful over the years and is enormously popular with pre-school children. We already have a well-established reputation with some of the UK's major retailers for supplying high-quality wooden toys associated with well-loved brands and this latest deal will allow us to extend our portfolio of products further."
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