OREANDA-NEWS. October 23, 2015. Carrefour.cn, Carrefour’s e-commerce website in China, is running advertisements is causing a stir in the corridors of the Shanghai metro after installing connected digital advertisements in two of the city’s main stations to coincide with its Wine Fair.

For one month, thousands of daily users of metro lines 2, 7 and 10 will be able to discover the Wine Fair selection and make their purchases using twenty or so digital walls and a virtual wine cellar.

All passengers need to do is scan the QR code of their selected product with their smartphone to find out more about the wine, buy it on Carrefour.cn - the e-commerce website launched last May - and arrange for home delivery.

A total of more than 10 million people in Shanghai are expected to see the temporary display.