KLM becomes official carrier of the Amsterdam Marathon
OREANDA-NEWS. October 21, 2015. KLM has good reason to support a second marathon, after golf, running is the most popular sport among our frequent flyers.
The online community Flying Blue Running has no fewer than 25,000 participants. It’s a sport you can do anywhere in the world. That makes it interesting to us, because many of these people will fly KLM.
The marathon connects participants and visitors with KLM in a social, sporting way. Moreover, running is a healthy and sustainable sport, which is something we support as a responsible employer.
Harm Kreulen, Managing Director KLM The Netherlands
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