Lexus for 9 months increased sales in Russia by 10%
As the press service of "Toyota Motor" informed, in terms of difficult economic situation and the fall of the automotive market the demand for Lexus cars in Russia continues to grow. In the third quarter of 2015 there were sold 5731 Lexus cars in Russia (+ 12,5%), which was the best quarterly result of brand in the history of sales. At the same time in August, the brand has established a historical maximum in terms of sales of Lexus in Russia –Russian customers have bought 2547 Lexus cars for one month (+ 58%). The previous sales record was set in March of 2015, when 2521 Lexus cars found owners in Russia.
One of the main reasons for the growth in sales is the popularity among buyers of the new compact crossover Lexus NX, which has over 50% of the total sales of the brand in Russia. Overall, as of September, Lexus NX is the undisputed leader in the segment. Also in the Russian market, it was fixed the high demand for premium crossovers Lexus RX SUV and full-size flagship Lexus LX. The dynamics of sales of full-size premium SUVs LX in January-September was better than in the whole segment (-16,8% vs -26,5%). Share of LX in the segment grew by 1.2% and it was 10.7%.
The share of corporate sales was 19.2% of total sales of Lexus in Russia. Totally corporate customers from January until September of 2015 purchased 2902 Lexus cars. The most popular Lexus models among corporate customers were NX (1171 units), LX (635 units) and RX (446 units).
Dealer network Lexus in Russia in January-September was added by four new centers: Lexus City (Moscow), Lexus, Ryazan, Murmansk Lexus and Lexus-Lipetsk. Currently, sales and service of Lexus cars in Russia are implemented by 47 dealers.
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