OREANDA-NEWS. Phorm (AIM: PHRM), a digital advertising-technology company that harnesses data to continuously make advertising more relevant to consumers, is pleased to announce that it has hired Mr David Paquette as Chief Revenue Officer to cultivate and accelerate sales of the Company's technology platform, particularly in the U.S., with immediate effect.

Mr Paquette brings 15 years of valuable sales experience in advertising technology, with an emphasis on data, analytics and cross-channel marketing.  He possesses a keen understanding of the burgeoning advertising-technology sector and has a proven ability to transform opportunities into sales, by building and managing key relationships.  Mr Paquette is adept at quickly understanding client's needs and providing efficient solutions, thereby driving revenue growth. 

Mr Paquette previously worked as Senior Vice President of Sales for the startup marketing automation platform of BlueConic, Inc., where he signed up several major enterprise clients in the highly competitive cloud marketing space.  Prior to this, he worked as Senior Vice President of Global Sales for Visible Measures Corporation, where he significantly grew revenue for the company's digital video data and analytics products across major agencies and brands.

Mr Paquette has therefore honed his business acumen in both start-up and established businesses and he will be a valuable addition to Phorm's management team an asset for Phorm, which has, for several years, excelled in research and development of cutting-edge cookies-data based and ISP-data based advertising technology products and is now aggressively pursuing the commercialisation of the Company's industry-leading platform in the U.S.  

Phorm's CEO, Timothy Smith, commented: 
"We are delighted to welcome David to our team as we seek to commercialise our cutting-edge technology in the U.S. market under the brand name Phluid Media.  David brings a proven track record of building and leveraging relationships to drive sales.  

"David's industry expertise and leadership skills will be invaluable as Phorm builds its U.S. based Sales Team, hiring in the areas of commissioned sales, advertising-operations and channel management to cultivate the U.S. market."

David Paquette, Chief Revenue Officer, commented:

"Phorm's Phluid Media brand represents a significant opportunity in the ad-tech space, as the company has built a powerful platform that harnesses the power of proprietary algorithms and Artificial Intelligence across both the demand and supply sides of the inventory equation for brands publishers, and agencies. Phluid Media sits at the forefront of the rapidly converging spaces of both marketing and ad-tech.  It is an exciting time for our industry and the Company, and I am looking forward to contributing to Phluid Media's growth."