OREANDA-NEWS. October 12, 2015. FADEL, a leading provider of cloud-based, enterprise-class intellectual property rights and royalty management software, today announced that Robert Ambrose has joined the company as the Strategy and Business Development Director, bringing more than 30 years of media and entertainment (M&E), brand management and technology licensing experience. Mr. Ambrose will head up FADEL's London office, opened earlier this year to better service its growing European client base.

Effective IP management and IP commerce have emerged as business imperatives, particularly in the areas of media and entertainment, publishing, high tech, consumer goods and pharmaceuticals. Technological advancements are rapidly extending the necessity of IP management, and a robust end-to-end process for managing licensing operations and monetizing IP will become pivotal to nearly any brand, regardless of industry.

Mr. Ambrose, previously the Media & Entertainment Industry Director and Solutions Manager at Oracle, has extensive experience implementing technology solutions in the M&E space. This experience will be well leveraged at FADEL, whose flagship product, FADEL Intellectual Property Management (IPM) Suite, tightly integrates with Oracle E-Business Suite and Oracle Cloud Financials.

"With FADEL I am able to apply my media and publishing, brand management, and technology licensing background to help clients grow their businesses through better management of their IP assets. FADEL's cloud capabilities position the company to deliver IP Management solutions quickly and cost effectively via a variety of cloud deployment models," said Mr. Ambrose.

Mr. Ambrose is scheduling one-on-one meetings at Brand Licensing Europe next week to discuss how organizations can more effectively monetize their IP. He will demo FADEL's cloud-based IP Management products, including the patent-pending Asset Rights Clearance(ARC) and FADEL IPM Suite. The new ARC product tracks the availability, terms, usage, and compliance of digital asset rights real-time.