The new CEO was appointed at "Brilliance Motor"
OREANDA-NEWS. October 06, 2015. Mr. Du Yibo was appointed the General Director of the "Brilliance Motor", a subsidiary of Brilliance Auto Group in Russia. Mr. Yang Hueytsyun, who held the position since the opening of the official distributor in Russia Brilliance in 2013, now heads the direction of "Vans" of brand Jinbey, which is also owned by the Holding Brilliance Auto.
Mr. Du Yibo is working in the automotive industry more than 18 years, including 12 years - in Brilliance Auto Holding. The last 10 years he led the project to withdraw and strategic development in the African market. The result of this work was the foundation of a joint venture in Egypt with the participation of Brilliance Auto, local companies, as well as the China-Africa Development Fund. It was the first investment project of the holding company outside China, and Mr. Du was appointed the general director of the company.
"Russia is one of the most important markets for Chinese automakers currently, in connection with which Brilliance aims to take its rightful place and to win the trust of consumers by demonstrating the core values of the brand - modern design, quality and safety of cars at an affordable price. Holding Brilliance Auto has developed a special development strategy for the Russian market, and we intend to stick to it strictly in accordance with our long-term plans. At the moment, in spite of the difficult times for the majority of automotive companies in Russia, we will increase surely sales, as well as expanding our dealer network and strengthen relationships with existing partners", - said Mr. Du.
At the end of eight months of 2015 sales of Brilliance in the Russian market were 635 vehicles, which is more by 128% compared to the same period of the last year.
Комментарии